MOO Summer 2023

Concept, Art Direction

The objective for this campaign was to show how MOO can help their customers remain cool and calm in the Summer months both literally through their water bottle offering, and figuratively through their Design Services teams. 

In order to emphasise the seasonality, the product was taken out of the studio environment, and shot at an outdoor pool in Hertfordshire over two days; creating content for site, social, email and blog. 

A second approach was to create dynamic splash photography by dropping the product into large tanks and capturing the moment they entered the water. This made the imagery feel cool and refreshing and and was an opportunity to talk about some of the characteristics of the product, which was an added benefit for the category landing pages and direct mail.