January 2023 Campaign

Concept, Brand Identity, Art Direction

Brand identity and art direction for an architecture brand for MOO’s January 2023 campaign. Our objective was to introduce and remind our customers how they have used MOO’s premium variety in sizes, styles, and features to make a stronger lasting connection and bring their brand to life. The idea was to take the shoot out of a sterile studio environment and focus on true to life textures and materials that reflected each brand’s purpose and sector.