Suiting Guide

Leather-bound and gold-foiled, this suiting guide resembled a little-black-book designed to inform customers of the different fits, fabrics and individual characteristics of each of the Ted Baker range. The pages were interspersed with archive suit linings and the inside cover contained a hidden pocket and business card to mimic a suit jacket. The suits were personified through illustration and copy, providing the customer with hand-written insight and advice on how and when to wear each style.

Illustrator: Patrick Morgan