April 2023 Campaign

Concept, Brand Identity, Art Direction

This campaign celebrates the stationery products that reinforce physical connections in a world that’s gone digital.

Print marketing has the upper hand when it comes to sensory memorability. The more senses someone uses in a given time, the more likely they are to remember it later on. Through storytelling, we were able to show a real world example of where digital and print meet, at the end of a customer journey for a fictional fashion brand.

The aesthetic used warm tones and natural lighting, creating a calming, mindful feel with a focus on slow living, taking screen-breaks and getting offline. The fashion brand was inspired by Nordic simplicity and functionality: ‘Through long-lasting wardrobe essentials and sustainable collections, we aim to help inspire customers live a slower, more considered lifestyle.’