The Spirit of the NBA

Design, Artwork

A Hennessy x The NBA collaboration saw the UK’s first floating basketball court on the River Thames in London, in celebration of the NBA’s 75th Anniversary Season and the 2022 Finals.

Travelling along the river from Woolwich to The Houses of Parliament, it docked at Butler’s Wharf where AJ Tracey performed the opening ceremony. The three-day event culminated in the court being opened to the public. Attendees had the chance to take part in free throw challenges and learn trick shots from the pros, whilst enjoying complimentary Hennessy cocktails, street food and live DJs.