First Impressions Welcome DM

Role: Lead Designer
Client: MOO
Scope: Concept, Copywriting, Art Direction, Design, Direct Mail

Communicating the power of print - through print.

In the UK and US, emails have an open rate of around 30%. For Direct Mail, it’s closer to 90%. We created a DM to make customers aware of the difference - with the fact they’d just opened ours reinforcing the point. Would they be reading if we’d emailed it?

Physical mail can cut through in a way digital communication can’t. By using statistics around attention and memory, the piece turns the medium itself into the proof - showing rather than simply telling customers why print still makes an impression.