Your mission is our mission

Role: Lead Designer
Client: MOO
Scope: Campaign Concept, Art Direction, Copywriting, Design, Digital & Direct Mail

Making MOO feel like an extra member of your team.

MOO’s business plans give customers more than products. They give them access to a team of people who can help with design, account management and customer service.

The idea was to bring that human support to life through the line Your mission is our mission, positioning MOO as an extra member of the team rather than simply another supplier.

I developed the campaign concept and art direction, creating a visual and verbal approach that made the benefits of the business plans feel more human, useful and worth having. We also tackled the perceived cost by comparing the price to everyday office expenses, showing that for the cost of a few coffees or an office plant, customers could get a whole team of support behind them.